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Eurostar

Eurostar Seasonal offer

Client
  • Eurostar
Role
  • Creative / Design
Delivery
  • OOH Advertising
Launch
  • 07 Feb 2019
BRIEF
After winning the Eurostar Account whilst at Oliver, I was made Creative Director at Eurostar. I then spend the next 6 months building an onsite team to deliver onsite resources across digital, copy and design.

One of my first task was to creative an OOH advertising campaign for the local market targeting travellers with a Cheap seat offer an autumn getaway to Paris to help boost ticket sales during the run up to Christmas. Eurostar had 100,000 cheap seats available for sale on a first come first serve basis.

I wanted to keep the design approach simple and strong with clear messaging and branding. I came up the concept of using well-known French words that are used in the English language and play with the positioning of cheap and expensive coming together.

The outdoor campaign ran throughout London using London Underground, Mainline rail stations and Bus shelters. We also used the Metro and evening standard to run Print ads at various sizes.

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